New Product Launch Implementation

New Product Launch Implementation

Square Footage

280+ Sites Nationwide

Services Provided

  • Agile Project Delivery
  • Project Management Office (PMO)
  • Change Management, Training & Communications
  • Budget & Cost Management

With hundreds of retail stores across the United States, the client enlisted Macro to create a standardized process for seamlessly integrating new lines of business into all units. Macro established a Project Management Office (PMO) to manage the implementation within the retail channel. Macro developed a well-structured program to provide oversight and streamlined communication across all workstreams and to maintain alignment amid shifting deadlines and priorities. This allowed the client to successfully integrate their new business line into 280+ national retail stores within a tightened delivery window, through operational hand-off back. 

Working closely with the client’s senior leadership and key stakeholders, Macro developed an integrated project plan that mapped out how to execute new business line integration in concert with other priorities. This planning required the management of 12 workstreams, including the creation of playbooks and streamlined communications, as well as providing stakeholders with the appropriate level of detail into the project. Macro initiated a complex 15-month planning process that accounted for collisions, prioritized launch dates based on revenue-generating regions, confirmed product availability with third-party logistics vendors, and aligned with key leadership objectives. Macro then managed the implementation over a 9-month period, which required real-time pivoting and coordination of changes throughout the process.